Marketing Support

About Our Brand

Branding Manual

The University of San Diego visual identity is more than just a name or a logo. It’s even more than reputation or image; it’s one’s immediate recognition of the University of San Diego and its mission, values and distinctions. Consistency in the way materials look and read will help the University of San Diego build and maintain its reputation. 

Style Guides

The University of San Diego’s visual identity is maintained by using just the right words, photography, fonts, color and design. Tools such as the master logo and other marks, the color palette, the university fonts and the official writing standards, must be used properly to ensure that materials produced by all units stay true to USD’s style and visual identity.

Visual Style Guide

The key to enhancing the University of San Diego’s brand is a consistent and reliable approach to its visual identity, which builds and protects its image.

Communications Style Guide

USD’s Communications Style Guidelines are currently being revised. For immediate branding questions or concerns, please email

Photo Gallery

USD Media Gallery

University Communications helps maintain a database of high resolution photos for the campus community to use on websites or in printed material.