Marketing Curriculum

Below is the current course catalog information. To view more information and an overview of the major visit the course section in the catalog.

Lower-Division Preparation for the Major (19-23 units)

Lower-division requirements for the major are the completion of the following courses with a grade point average of 2.0 or better with no grade below C-.  Transfer courses must be C or better.

ACCT 201Principles of Financial Accounting3
ACCT 202Principles of Managerial Accounting3
ECON 101Principles of Microeconomics3-4
ECON 102Principles of Macroeconomics3
ECON 216Statistics for Business and Economics4
 ECON 217 Applied Regression Analysis
Must receive pre-approval to register for ECON 217.
ITMG 100Information Systems3
MATH 130Survey of Calculus3
 MATH 150 Calculus I

Marketing Major (42 units)

Students majoring in marketing must satisfy the USD core curriculum requirements as set forth in this catalog, Lower-Division Requirements for the major, the Professional Development Passport Program and all of the following major requirements:

Business Component (24 units)
DSCI 300Prescriptive Business Analytics3
DSCI 303Operations Management3
ETLW 302DBusiness and Society3
 PHIL 332 Business Ethics
ETLW 311Business Law I3
FINA 300Financial Management3
MGMT 300Organizational Behavior3
MGMT 490Strategic Management3
MKTG 300Fundamentals of Marketing3
Marketing Component (9 units)
MKTG 410Marketing Research3
MKTG 420Consumer Behavior3
MKTG 490Marketing Strategy3
Elective courses (9 units)
Select three of the following elective courses:9
Services Marketing
Sports Marketing
Global Marketing
Professional Selling
International Business to Business Marketing
Digital Marketing and Social Media
Advertising and Promotion
Advertising Campaigns
Introduction to Public Relations
Marketing Analytics
Visual Methods for Exploring Consumer Behavior
Business of Healthcare
Advanced Marketing Project
Special Topics
Any pre-approved elective, which may include a BUSN 498 internship

The marketing major requires a minimum of 24 Upper-Division Units in the major be completed at USD, of which 12 units must be in marketing.

Below is the current course catalog information. To view more information and an overview of the major visit the course section in the catalog.

Marketing Minor (18 units)

Required Courses (12 units)
ACCT 201Principles of Financial Accounting3
ECON 101Principles of Microeconomics3
MKTG 300Fundamentals of Marketing3
MKTG 490Marketing Strategy3
Elective Courses (6 units)
Select two of the following:6
Services Marketing
Sports Marketing
Global Marketing
Professional Selling
International Business to Business Marketing
Digital Marketing and Social Media
Advertising and Promotion
Advertising Campaigns
Introduction to Public Relations
Marketing Research
Marketing Analytics
Consumer Behavior
Visual Methods for Exploring Consumer Behavior
Business of Healthcare
Brand Management
Advanced Marketing Project
Special Topics
Independent Study
Any pre-approved elective, which may include a BUSN 498 Internship